Beneficiar Constructii Default Why is Internet Marketing Essential for Small Businesses?

Why is Internet Marketing Essential for Small Businesses?



Why is Internet Marketing Essential for Small Businesses?

It is rather concerning,that even in the Digital Age,a vast number of companies find that an
online presence is negligible. According to recent statistics,only about 64% of small
businesses have a website. Provided,that 90% of adults in the US are internet users,this
results in a staggering amount of missed opportunities. And as the internet is increasingly
more intertwined with all our activities,it has become crystal clear that online marketing is
quintessential for the survival of a business. Here are 5 of the main reasons for employing
online marketing in Arizona to boost your business:

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Why Internet Marketing Is Important

1. Brand and Product Awareness

Recent studies found,that 88% of consumers will research their products on the web before
buying,regardless of purchasing in-store or online. Therefore,building a strong brand and
product awareness,will help you build trust,and inspire reliability for your future customers.

2. Cost-Effectiveness and Scalability

Internet marketing is one of the most cost-effective means of marketing,with virtually
unlimited scaling potential. With a relatively small budget,you can tap into an extremely
large audience,and when your business grows,scaling your online advertising will be quick
and effortless. Another significant financial benefit of online marketing is that it offers the
highest Return on Investment (ROI),which is especially important if your budget is limited.

3. A Fighting Chance for Small Businesses

We’ve all seen our local family business wiped out by the big franchises like Walmart,
Amazon or Starbucks. Small enterprises simply can’t compete with their billion-dollar ad
revenue. Online marketing can level the playing field for small businesses,by allowing them
top online ranking in their niche. Managed effectively,it offers unprecedented control of their
ads,and customer statistics.

4. Hyper-Personalization

In contrast to regular TV or Print ads,Arizona online marketing allows you to target your audience
almost down to the individual. This level of personalization will drastically increase your
Average Click-through Rate (CTR),due to the control over the group of prospects who will
see your advertising. Personalizing your ads to your specific needs will guarantee that no
dollar spent will go to waste on a demographic that is partial to your products and services.
Naturally,this will also result in an improved ROI,and a higher percentage of sales.

5. Outreach and Accessibility

According to recent studies,the average adult in the US spends a staggering 6 hours and 42
minutes online on a daily basis. Around half of that time is spent on mobile devices. It has
become imperative for businesses to be able to reach their clients where they spend most of
their free time: online. In today’s day and age,small businesses that neglect to create an
online presence will soon be forgotten. Having a website for your business also allows 24/7
accessibility to your goods and services. Having the advantage of a virtual storefront,open
round-the-clock will make sure that you don’t miss out on any customers or business
opportunities.

Digital marketing should be embraced by every business that is looking to increase its market
share,brand awareness or sales. With the efficiency,scalability and unique data sets provided
by online marketing,it is a beam of hope for small businesses struggling to survive in today’s
competitive climate filled with large corporations.

If you are ready to reap the benefits of internet marketing in Arizona,we at Salterra help small
businesses with a multitude of professional web design and digital marketing services,all
oriented towards elevating your market presence and brand recognition. No matter the size of
your business,our team can take you to greater heights.

Related Post

What is Internet Marketing?What is Bodysculpting Internet Marketing?What is Internet Marketing?What is Bodysculpting Internet Marketing?

What is Bodysculpting Internet Marketing?

Internet marketing is a term often thrown around by business and marketing professionals. Most people know that internet marketing has to do with the digital world. They also know that it is the least expensive form of marketing available. But what does internet marketing really mean? Read our article,and you’ll have a comprehensive understanding of the term,by the end of it.

Internet marketing,also referred to as digital marketing,is the process of promoting a business,or its services and products using the internet. The goal is to drive qualified leads to the brand’s website and increase sales. This is crucial for service industries like medical spa’s and bodysculpting.

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Why You Should Implement Bodysculpting Internet Marketing

Digital marketing is a broad term that includes several other subcategories. These include content marketing,search engine marketing,email marketing,social media marketing,and many more. While traditional advertising is pretty straight forward,digital marketing offers many tools and strategies that are more seamless.

Generally,digital marketing aims to be less intrusive and disruptive for the user experience. Take for instance the level of interruption caused by a social media ad,where you simply scroll to the next one. In comparison,broadcast networks feature 14 minutes and 15 seconds of unskippable advertising,for each hour of television. Traditional marketing has become more of a nuisance for people.
Presently,internet marketing is often confused with content marketing. While it is part of internet marketing,content marketing isn’t synonymous with it. Content marketing is focused on creating and distributing content for a targeted audience online.

Content Marketing

Content marketing is a strategic marketing approach based on relevant and valuable content. In opposition to traditional advertising,the most important part of content marketing is the relevance of the content for your audience. This is what attracts and retains your visitors. If your content offers genuine value,the visitor will return,and your content marketing efforts will inspire a purchase or subscription. Content marketing is considered to be the future of online marketing. Aim to use content makreting fot bodysculpting services.

One of the main missions of marketing is to reach the customer,wherever they are. Customers aren’t watching cable TV anymore,nor are they reading newspapers. Nowadays,the average customer can be found online. This is one of the reasons why internet marketing is so efficient. Companies don’t rely on the customer finding their ad in the newspaper,or their billboard on the side of the road. Brands can now deliver their marketing to the customer’s device anytime.

Another great benefit of digital marketing is that it offers a two-way communication channel between the brand and the customer. An medical spa website,for instance,can publish blogs about bodysculpting for the customer,and the customer can engage with the content by rating,commenting,or sharing it. This can contribute to building a better relationship with the brand,and to long-term customer retention.

Digital marketing can be a great tool for your business thanks to its multifunctionality. You can use the right digital marketing strategy to complement any of your organizational goals. Whether you’re looking to generate more traffic,increase your brand awareness,or boost your return on investment,digital marketing for your medical spa can be the answer.

In conclusion

Internet marketing is one of the most inexpensive and efficient ways of marketing. Internet marketing can be used to complement businesses of any kind. The flexibility in terms of budget and implementation,as well as its proven results,are what drive most small to medium-sized businesses to it.

For medical spas looking to further develop their brand,internet marketing is a must in today’s day and age. Our team at Bodysculpting Marketing offers professional internet marketing services to businesses of all sizes. We can help you build your brand awareness and credibility!

If you want to invest in affordable internet marketing in 2020,get in touch with our team.

Corporate Video Production – Enhancing Your Branding PotentialCorporate Video Production – Enhancing Your Branding Potential

Corporate Video Production – Enhancing Your Branding Potential

Corporate Videos have become the perfect method to showcase any business,whether big or small. They can be used to create brand awareness or simply showcase a product or service that your business offers. The current marketplace is flooded with various types of corporate video clips that can be utilized in an effective way to promote your business. A corporate video Singapore is one of the most cost-effective means to publicize your business. The following write-up will provide some information on how you can effectively market your business using corporate video clips.

Corporate Videos are basically live-action short productions that express information about your organization,its background and past,and its future plans. Businesses looking to turn bland numbers,statistics and statements into powerful stories can make use of corporate video combined with appealing motion graphics for a lasting impact to your audience. In the past,it was difficult for companies to effectively create and distribute corporate video clips due to technological limitations. However,with the advent of online technology,production companies have been able to take advantage of the low-cost production costs and widespread access to worldwide distribution services.

One of the main objectives of making corporate video clips is to create brand awareness in the targeted markets,especially in the global advertising industry. For instance,if your business deals with property management,then your target market would include home owners who would want to invest in property management services in Singapore. As a result,it is important that you choose the appropriate clip that highlights the advantages of investing in property management services in Singapore. By choosing the appropriate clips,you can effectively build brand awareness among Singaporeans and drive huge amount of traffic towards your website.

When producing a corporate video,you should be sure that you have chosen clips that are relevant to your target market so that your production can be given the desired impact on the targeted audiences. In addition,ensure that the clips are engaging as well as appealing to viewers. In order to drive traffic to your Singapore website,engaging content is critical. With this in mind,you need to make sure that your corporate video production is able to provide engaging content. By focusing on engaging content,you will be able to effectively increase the number of visitors to your Singapore website.

When targeting a specific segment of the audience,it is essential that you use content that is not only attractive but also easily understandable. In Singapore,there are many different types of segments that you can target to drive the right kind of audience to your corporate video. For instance,you can target the elderly segment of the audience by including elderly people in your corporate video so that they can recognize the importance of managing their assets. In addition,you can also successfully target the financial segment of the audience by featuring an accountant or a finance professional in your corporate video clip. This will help build brand recognition among the audience and will help you build strong corporate identities.

When choosing a particular segment of your audience,it is vital that you focus on its importance to your business. There are many diverse segments of the audience in Singapore ranging from the young generation to the corporate sector. Ensure that whichever segment you choose to target,you highlight the importance of your product or service to the group. For instance,if you are in the business of selling cosmetic products,you should never include a talk on the latest trends in skin care without first explaining to the audience the benefits of using cosmetic products. It is always important to create an impact by choosing the right segment of your corporate video clip because this will have a great impact on the viewers.

Corporate videos are highly effective when it comes to corporate identity development. Corporate videos can be used to promote training programs,seminars or workshops and other similar events. You can effectively communicate your corporate identity to the viewers of your video through these videos. Moreover,corporate videos can also be used as part of your PR campaigns to reach a wider audience. Through the videos,you can let the public know the latest developments in your business,products or services and this will help in increasing your reputation in the market.

The growing demand for corporate video production in Singapore is a testimony to the fact that the country’s economy is fast-growing and one of the major contributors to the economic growth of Singapore. This has resulted in greater competition among local and international companies in the local market and so the need for effective corporate video production in Singapore has grown. A lot of resources are now available online to help small and novice entrepreneurs develop a good video production for their Singaporean audience.